why did roy lichtenstein do pop art
Lichtenstein chose colours carefully, to imitate the four colours of printers’ inks. He also used Ben Day dots, a system invented to increase the range of colours available to newspaper printing. Look closely at his work – can you see how the colours are clear from a distance, but look like tiny dots and dashes close-up?
Lichtenstein is famous for his use of cartoon strips from American comic books, which were very popular the 1950s. He admired the skill of the comic book artist, who could create complex stories of love and war in cartoon form.
His works were inspired by comics featuring war and romantic stories “At that time,” Lichtenstein later recounted, “I was interested in anything I could use as a subject that was emotionally strong – usually love, war, or something that was highly charged and emotional subject matter to be opposite to the removed and deliberate painting techniques”. 
Journal founder, City University London lecturer and University College London PhD, Ernesto Priego notes that Lichtenstein’s failure to credit the original creators of his comic works was a reflection on the decision by National Periodical Publications, the predecessor of DC Comics, to omit any credit for their writers and artists:
In 1962, Lichtenstein had a solo show at the Castelli Gallery in New York City. All of his pieces were purchased by influential collectors before the show even opened. In 1964, amid his growing fame, Lichtenstein resigned from his faculty position at Rutgers to concentrate on his painting.
Lichtenstein had his first solo show in New York City in 1951, years after he graduated from Ohio State. His work at the time fluctuated between Cubism and Expressionism. He moved to Cleveland, Ohio, for six years, then in 1957 returned to New York, where he briefly dabbled in abstract expressionism.
“What I like about it is the way she’s holding the phone,” says National Gallery curator Harry Cooper. “She’s caressing the phone, and I think in a way she would rather have a relationship with the receiver than with whoever is on the other end of the line.”
“I don’t care! I’d rather sink — than call Brad for help!” laments Lichtenstein’s 1963 Drowning Girl. The Museum of Modern Art, New York/Estate of Roy Lichtenstein hide caption
Lichtenstein married twice. He and his first wife, Isabel, whom he married in 1949 and divorced in 1967, had two sons, David and Mitchell. He married Dorothy Herzka in 1968.
American artist Roy Lichtenstein was born in New York City on October 27, 1923, and grew up on Manhattan’s Upper West Side. In the 1960s, Lichtenstein became a leading figure of the new Pop Art movement. Inspired by advertisements and comic strips, Lichtenstein’s bright, graphic works parodied American popular culture and the art world itself. He died in New York City on September 29, 1997.